A detailed analysis of Shopify's marketing strategy
As a snowboarding equipment seller, Shopify evolved into an open-source platform for creating eCommerce websites. Are you curious to know how it achieved success in the e-commerce field? As part of this case study, we will examine Shopify's marketing mix, SWOT analysis, target audience, marketing strategy, and digital presence. We would like to know more about Shopify About Shopify The Shopify company is a multinational Canadian e-commerce company. There is only one thing that Shopify implies - "Anyone can start an eCommerce website". In the beginning, it was used to sell snowboarding equipment online. Later, it was developed using an open-source framework for web applications. In June 2006, Snowdevil was renamed Shopify by its founders. The eCommerce platform they use is also called Shopify. With an eCommerce store and a custom domain, they help you build your brand online. You can track sales trends, manage inventory, customize the look of your online store, and add sa